What sellers should know in a sellers market!

In a seller's market, where the demand for homes exceeds the supply, Realtors sometimes relax their standards and take short cuts because "it will sell fast".

It's crucial for sellers to maximize their marketing efforts to attract potential buyers and regardless of the temperature of the market the same quality of service still applies. If you hear anyone say "Oh you don't need video" OR "I'll just take the photos myself with my phone (ugh!!!), question them using the list below.

It's time to assess what you Realtor should be doing for you. If they are not willing then find one who will give you top shelf service and a complete moving experience!

Here are some key things sellers should expect their Realtor to do to effectively market their home:

1. Pricing Strategy: A competent Realtor will conduct a thorough market analysis and help you determine the optimal listing price for your home. They should consider recent sales of comparable properties, current market conditions, and your home's unique features and condition.
2. Online Presence: The majority of home buyers start their search online, so it's essential that your Realtor leverages various online platforms to showcase your property. This includes listing your home on multiple listing services (MLS), real estate websites, and social media platforms. High-quality photos, virtual tours, and detailed property descriptions should be included in these listings.
3. Professional Photography and Staging: Your Realtor should recommend professional photography services to capture appealing images of your home. Additionally, they may suggest staging or offer tips to enhance the visual appeal and help buyers envision themselves living in the space.
4. Effective Listing Description: A well-crafted listing description is vital for attracting potential buyers. Your Realtor should create a compelling and accurate description that highlights the unique selling points of your home, such as its location, setting, amenities, recent upgrades, and any standout features.
5. Targeted Advertising: A proactive Realtor will implement targeted advertising strategies to reach potential buyers. They may use online ads, social media campaigns, email marketing, or even direct mail campaigns to promote your property to specific demographics or individuals looking for homes in your area.
6. Open Houses and Private Showings: Your Realtor should organize open houses and private showings to provide interested buyers with an opportunity to view your home. They should also be available to answer any questions and guide potential buyers through the property.
7. Network and Connections: A well-connected Realtor will tap into their network and connections to spread the word about your property. They may reach out to their fellow real estate professionals, attend networking events, or use their database of potential buyers to generate interest in your home.
8. Negotiation Skills: In a competitive market, negotiating effectively becomes crucial. Your Realtor should have excellent negotiation skills to help you secure the best possible offer and navigate multiple offers if they arise.
9. Regular Communication: It's essential to maintain open lines of communication with your Realtor throughout the selling process. They should provide regular updates on marketing efforts, buyer feedback, and any changes in the market conditions that may impact the sale.

Regardless of the market, your home is your largest asset, protect its value and integrity with hiring a highly effective and knoweledgeable agent! The way that it is displayed online is extremely important, it must look its very best to get you the most. It must be distributed widely to reach your buyer profile. Ask for links to social sites, websites, and marketing partners too. It's important to have a conversation with your Realtor to discuss their marketing plan and ensure it aligns with your expectations and goals.

Elisa Bruno-Midili is a Licensed Associate Broker at McGrath Realty Inc and Team Leader of The Cafe Residential Team. With over 35 years of industry experience she has counseled a multitude of seller clients in every market imaginable. She is fluent in social media, content marketing and is a Google Maps local guide.

Request a consultation today! www.ElisaBrunoMidili.com/sell